POSH Mommy, founded in 2007, began as a unique and fashionable mommy necklace company. Founder Ali Krebs self-funded the business, keenly unitizing her unique combination of education, experience and personal style. The resulting whirlwind business venture had humble handmade beginnings.
“I knew if we were going to make this work we had to be different!” says Ali. “My husband suggested embedding birthstones, which was our first big hit. I learned to embed stones into the precious metals, and for the first two years I embedded every stone in the thousands of pendants sold. My first unique designs, the loop and square, were the beginning of making mommy necklaces hip and hot!”
In Spring 2009, POSH had to be re-evaluated. “Our customers were expecting high-quality, high-fashion jewelry, and not necessarily the hammered home-made looking pieces we were creating,” explains Ali. She again made a major investment in the company to legitimize it as a “real business”, forming a corporation. “The original concept of the jewelry was great, but I wanted to be known as more of a high-end, fine jewelry company, and not just for mommies.” Sure enough, POSH Mommy Inc. is now the first “mommy necklace line” licensed to be sold in major jewelry retailers.
2011 marked another milestone for POSH, it being the first year the company hit multi-million dollars in sales. The growth continued the next year in 2012, when the first monogram line was introduced. Now in 2015, POSH is excited to embark on another adventure, partnering with Hampden Corporation and producing pieces from their own manufacturing facility in Chicago. “Of course, it is bittersweet to give up the reigns to my baby,” Ali says of this new POSH partnership, “but I’m so excited for all the support and growth to come!”
Since its launch in 2007, POSH has become quite the trend among the stars, with celebrity moms from Brooke Burke to Nicole Kidman rocking their own beautiful personalized loops, bars and more. You can check out a whole slideshow of our POSH celebrity customers!
What’s in store for POSH Mommy? The first big thing to come from the new relationship with Hampden is the POSH Kit; a beautifully crafted direct-to-retailer selling package.